Leveraging BeSci Better to Craft ExperiencesThe field of Behaviour Science seeks to comprehend human behaviour beyond the assumption of rationality. It works to observe and learn the…Feb 2Feb 2
“New Year, Old Bias: Embracing Our Cognitive Quirks”“New Year’s resolutions often succumb to our cognitive biases, such as the planning fallacy and optimism bias. We overestimate our ability…Jan 1Jan 1
Strengthening Women's Confidence in Dealing with Consumer Complaints in IndiaAuthors: Dr Pavan Mamidi, Dr Sharon Barnhardt & Aayush AgarwalSep 27, 2023Sep 27, 2023
Does Self-Perception Affect Consumers’ Willingness to Seek Redress?Authors: Dr Sharon Barnhardt & Aayush AgarwalApr 24, 2023Apr 24, 2023
