Leveraging BeSci Better to Craft ExperiencesThe field of Behaviour Science seeks to comprehend human behaviour beyond the assumption of rationality. It works to observe and learn the…Feb 2, 2024Feb 2, 2024
“New Year, Old Bias: Embracing Our Cognitive Quirks”“New Year’s resolutions often succumb to our cognitive biases, such as the planning fallacy and optimism bias. We overestimate our ability…Jan 1, 2024Jan 1, 2024
Strengthening Women's Confidence in Dealing with Consumer Complaints in IndiaAuthors: Dr Pavan Mamidi, Dr Sharon Barnhardt & Aayush AgarwalSep 27, 2023Sep 27, 2023
Does Self-Perception Affect Consumers’ Willingness to Seek Redress?Authors: Dr Sharon Barnhardt & Aayush AgarwalApr 24, 2023Apr 24, 2023
